Fizzy Biznezz is a soda brand with a bold look and equally bold flavor. Illustration and branding work together to compliment each other without overpowering each other. The cans feature brightly colored environments filled with fruit mascots passionate about grittier, tougher sports. A simple logo, made by customizing bold letterforms was made to grab attention without looking too busy on top of the illustrations. A limited palette was used to create a cohesive collection of cans that looked like they were part of the same world, while standing apart from each other. Small details like cracks, birds, and plants were added to make the world feel lived in. Finally noise was added to give a grittier but nostalgic look.